Watch: The Making of AWA Accumulating savings to help safeguard against poor harvestsĪWA by Magnum offers the women a mix of financial training and practical business mentorship from local entrepreneurs, such as Ivorian fashion designer Rebecca Zoro. July this year saw the graduation of the first cohort of Ivorian women cocoa farmers who had successfully completed the programme. And AWA by Magnum is a key part of Magnum’s overarching goal to invest €25 million to empower 5,000 women, financially and socially, through impact programmes by 2025. Women, in particular, often face the difficult balance of juggling the seasonality of cocoa farming with the needs of their children’s welfare, wellbeing and education. It looks to provide farming communities in our extended network with the finances, skills and resources to develop businesses that provide additional income streams to support their households, outside the money they earn from the cocoa harvest. The programme was designed to boost the entrepreneurial skills of members of the cocoa farming communities in Côte d’Ivoire whose harvests help create the chocolate coating of our bestselling ice creams.ĪWA by Magnum was created with the help of NGOs such as CARE International and 100WEEKS, working with our supply chain network.

It is celebrating the upscaling of its female empowerment programme, called AWA by Magnum. After all, its range of sensuous ice creams enveloped in a thick coat of its iconic cracking chocolate are what the brand is known for and what our consumers love.īut this year, the brand is marking the occasion with something extra special. It’s no surprise that 1 October – World Cocoa & Chocolate Day – is a special day in the calendar of Magnum, our ice cream brand.

Awa people